Founder · builder · Warsaw

I build systems for a very human skill: dealing with other people.

I’m Dima. I’ve worked on both sides of a system: deciding what a business needs and making it work with a team. Today I build with AI while pursuing a bigger question — can people practice the moments that shape their lives?

See what I’m
working on
01 / MY QUESTION

Can we make human skills something people get to practice — with real situations, feedback and another attempt?

The thread running through my work

Real life doesn’t wait until we feel ready.

A child facing peer pressure. A manager giving difficult feedback. Two adults negotiating a boundary. A founder handing over a company. Knowing the right answer in theory is different from finding it when another person is in the room.

SituationPracticeFeedbackTry again
02 / What I’m exploring

One question. Different stages of life.

These are the ideas I want to talk about, write about and test in the open. I’m looking for a specific situation where people already want help and where practice can change what happens next.

01 / Children & teenagersActive research

How Life Works

Could children learn to act more independently with other people through real projects, decisions and practice outside the classroom? I’m studying what parents actually struggle with, what kids would choose for themselves, and which format earns a place in their lives.

Current stage: problem and audience discovery in Warsaw.

02 / AdultsExploring

Conversations that matter

Rehearsing a difficult conversation before it becomes real: conflict, boundaries, money or relationships.

03 / TeamsExploring

Work between people

Practicing sales calls, feedback, negotiation and other moments that decide how a team works.

04 / OwnersExploring

The handover

Helping business owners navigate the human side of passing responsibility to a team, partner or family.

03 / What I do today

I build things, not just theories.

My work sits where business, product, people and technology meet.

01

AI systems in production

I build workflows that turn manual, expensive processes into working systems. My current work includes generating and adapting hundreds of performance video creatives each week.

02

Creative variation

I can turn a strong video or static concept into testable variations across formats, markets and languages, including localization. I’m currently testing this as an independent client offer.

03

Vibe coding for beginners

I help people without an engineering background build useful tools with AI. The point is to make something work and understand where human judgment still matters.

04 / About me

Dima
Zenevich.

Dima Zenevich

I’ve had to make the decision and do the work after it: build products, lead engineers, run operations, raise capital and own the outcome. That range helps me turn an unclear problem into something a team can actually use.

It also made me pay attention to the human part inside every system: who decides, who speaks up, who holds back, and what helps people act differently next time. That’s the thread connecting my AI work to How Life Works and the other directions I’m exploring.

I write about what I’m trying and learning on LinkedIn ↗.

05 / Let’s talk

If any of this connects with what you’re building, let’s compare notes.

I’m especially interested in people working on learning through practice, child development, hard human conversations or useful AI systems.